About 2 weeks ago I submitted an application for a Product Designer role I was aspiring for. One of the documents they required was for me to review an app I used daily that I was inspired by. Since I listened to 816 hours of Spotify (podcast + music) last…

I was listening to 99% invisible podcast last week. I’ve become a regular listener of the podcast over the past year. I’ll even go as far as saying I’m a huge fan of the show. While listening last week I came across something interesting, Google’s Next Billion Users. This is…

I recall a time during my UX Design program in which my instructor asked me to breakdown the process of brushing my teeth. This startled me initially. I’ve repeated the same steps every day of my life and this series of events had become just one single event to me…

Last week I gave an introduction to ethical design (link attached here). So what processes or steps do we have to take to deliver ethical design solutions for our projects and products? There are many activities and processes that guarantee a benevolent intent for products. In this blog, I’m going…

The design industry has come a long way over the past 10 -15 years. Human behavior and emotion have become more integrated into design. This has resulted in design having a bigger impact on people and cultures than ever before. Artificial intelligence and big data have increased the possibility to…

User-centered design (UCD) is a problem-solving approach in which a product is designed with the user kept at the helm and middle of the solution. The process as the name suggests is an approach highly focused on the user with the aim of understanding the user’s behavior. This makes it…

The Kano Model is a Product development strategy created by Noriaki Kano in the 1980s. It’s a model used in correlating proposed features with customer satisfaction. This helps best prioritize design features with respect to the level of implementation. In the Kano model, customer preference can be divided into 5…

Content Audit like the name suggests is an audit process performed on a website, app, or software. This is an information architecture strategy used as website checks and balances. The process analyzes and accounts for the existing content of a site. It tries to understand the structure and state of…

Responsive Design has become a common design term/approach over the past couple of years. This is a result of the growing influx of varying web-accessible devices recently. I presume most people here already have an idea of what a Responsive design. Nonetheless, I’m going to give a simple explanation of…